In a competitive market, brands need to stand out and stand for something that makes a difference and betters those around us, to resonate with today’s consumers. Anyone can sell jewelry but Audrey Nicole Diamonds has a purpose and is working hard to make an impact. Based out of Los Angeles and Newport Beach, California, Audrey Nicole Diamonds is a worldwide luxury jewelry brand that is changing the landscape of female-founded brands and is here to make a difference by helping and empowering women through collaborations with female non-profit organizations. Specializing in custom engagement rings and handcrafted gold and diamond jewelry, Audrey Nicole Diamonds provides a seamless and personalized experience with elevated jewelry pieces all attainable, customizable, and brought to you with individual attention online and virtual so you can shop, design, and create from anywhere in the world. Creating beautiful bespoke engagement rings is their forte. They have gained a quick and powerful presence on social media; you can check out their engagement rings and beautiful jewelry styles and collections on their Instagram @audreynicolediamonds, TikTok @audreynicolediamonds, Facebook @audreynicolediamonds, and website www.AudreyNicole.com.
Seeing a void in the market, Audrey Nicole Diamonds Founder Sherri Nourse developed a new twist in the higher-end jewelry market by creating a completely online concierge engagement ring and jewelry experience. With its unique designs, attention to detail, and lack of expensive overhead, they have eliminated the middleman and are allowing their customers to essentially work directly with the manufacturers and designers. Audrey Nicole Diamonds has become a favorite among discerning customers who appreciate the finer things in life. The pandemic sparked a surge in “real” jewelry as opposed to costume. People began seeking quality, design, personalization, and uniqueness in their jewelry – wanting something that lasts, they will have forever, and they can pass down to their family members and friends.
One of the key features of Audrey Nicole Diamonds is its specialization in custom-made engagement rings. Utilizing only the finest gold and diamonds in its pieces ensures that each ring is not only beautiful, but also exactly what the groom (and bride) want – down to the type of diamond or gemstone, type of metal, design, their lifestyle, durability, craftsmanship, and long-lasting quality. “Engagement rings need to be amazing,” says Nourse, “you don’t want to overpay, get the wrong ring, or just get something off the shelf – when you can design the perfect ring for a much better price than going to high retail.” Their team of dedicated jewelry specialists walks you through every step of the process from your vision to creating the setting, choosing the stone or stones, and executing the final product. Whether you’re a jewelry novice or an avid collector – Nourse and her team can help guide you, and design the perfect jewelry pieces to suit your needs.
Another hallmark of Audrey Nicole Diamonds is its commitment to ethical and sustainable practices. The brand sources its materials from responsible suppliers who adhere to strict ethical and environmental standards. “Our earth-mined diamond sources are some of the best in the world. When our clients have decided on the type of diamond, cut, and quality, we source numerous options all over the world to find the best diamond for the budget.”
The big question of what diamond do you buy, an earth-mined diamond or a lab-grown diamond? What is the difference? Why is there such a big craze for lab-grown diamonds? Nourse says, “There are so many options today with ethically mined diamonds and lab-grown diamonds. Comparing lab-grown versus mined diamonds side by side, you won’t be able to tell the difference. The same goes if you closely examine the stone with a jeweler’s loupe, which typically has a 10x magnification. A diamond’s identity as a lab-grown stone can only be determined by gemological experts using specialized instruments to pick up trace elements and other signatures related to the way the diamonds are grown. I still love earth-mined diamonds, but we see our customers wearing lab-grown diamonds more and more as they are excellent quality, color, and cut–along with a bit kinder on the price. I love my earth-mined engagement ring, but I am currently designing an amazing lab-grown alternative to wear too!”
The only thing that makes a lab-created diamond different from a natural diamond is its origin. A lab-created diamond is “grown” inside a lab using cutting-edge technology that replicates the natural diamond growing process. The result is a man-made diamond that is chemically, physically, and optically the same as those grown beneath the Earth’s surface.
Audrey Nicole Diamonds and Jewelry collection includes a wide range of pieces, from classic and timeless designs to more modern and avant-garde creations. Whether you’re looking for an engagement ring, a simple yet elegant necklace, a stunning diamond tennis necklace, or a bold statement piece, Audrey Nicole Diamonds has something to suit your taste. One of the brand’s most popular collections is its diamond engagement rings, tennis diamond necklace, and tennis bracelet collections. When designing such a monumental piece of jewelry that is worn and cherished daily, extra touches such as personalized engravings are often incorporated into the designs to make them even more meaningful. Nourse wants to make sure you get exactly what you want, the perfect ring or jewelry piece to symbolize your love and commitment.
“Engagement rings are especially important because they are looked at and admired by the bride and friends every day for the rest of her life—so they need to be done right, they need to last forever, and withstand the test of time,” says Nourse.
In addition to its diamond engagement rings, Audrey Nicole Diamonds also offers a range of other diamond jewelry, including earrings, bracelets, and necklaces. These pieces are designed to be worn daily, complementing and enhancing any outfit, adding a touch of luxury and sophistication to your look.
Audrey Nicole Diamonds’ commitment to using the finest materials and working with skilled artisans has earned it a loyal following among those who appreciate luxury and fine craftsmanship. Although the brand is young, it was launched with passion, purpose, quality, and a commitment to customer satisfaction. “The name comes from my twin daughters who are independent, hardworking, entrepreneurial, and two-time national champion beach volleyball players—Audrey and Nicole Nourse, they inspire me every day!” If the company’s successful start is any indication, the brand will continue to captivate the hearts of women around the world, for generations to come.
Written in partnership with Tom White
